Expertise
New Product Development
Collaborative formulation, ingredient selection and technical support that turns product ideas, performance targets and processing challenges into commercially viable solutions.
Product Development Expertise
Turning technical challenges into commercially viable products
Successful product development involves far more than selecting an ingredient. Formulation, processing conditions, sensory performance, stability, regulatory requirements and commercial targets must all work together.
Branwell collaborates with customers from the initial brief through formulation, trials, refinement and production scale-up. Our technical team can help identify the right ingredients and functional systems, resolve performance challenges and develop solutions that are ready for commercial manufacture.
Whether you are creating something entirely new, improving an existing product or troubleshooting a specific technical issue, we can provide the expertise and practical support needed to move the project forward.
How we can help
Practical support throughout product development
From initial formulation through technical troubleshooting and commercial scale-up, our team can provide focused support at every stage of development.
Formulation & reformulation
Develop new formulations or refine existing products to improve texture, stability, processing performance, sensory qualities or label positioning.
Ingredient system selection
Identify individual ingredients or bespoke functional systems suited to the application, manufacturing process and commercial requirements.
Testing & troubleshooting
Investigate formulation and production challenges through structured trials, technical evaluation, and practical problems.
Commercial scale-up
Translate successful development work into repeatable, production-ready processes supported by technical documentation and manufacturing expertise.
Why Branwell
Development expertise built for the realities of production
A successful formulation must do more than perform in a laboratory. It needs to withstand manufacturing, deliver a consistent consumer experience, and remain commercially viable at scale.
Branwell combines formulation knowledge, ingredient expertise and practical manufacturing experience to help customers make informed development decisions from the outset.
Technical and commercial perspective
Balance functionality, sensory performance, processing requirements, documentation and target cost throughout development.
Specialist ingredient expertise
Draw upon extensive knowledge of hydrocolloids, functional systems, collagen, gelatine, spray crystallised ingredients and complementary materials.
Connected development and manufacturing
Progress from laboratory work and technical trials towards repeatable commercial production with fewer handovers between partners.
Flexible, collaborative support
Engage our team for a specific formulation challenge or involve us throughout the complete product-development programme.
Our development process
From initial brief to production-ready solution
Every development project is different, but a structured and collaborative process helps identify challenges early, accelerate decision-making and create a clear route towards commercial production.
1
Define the brief
Establish the product objectives, target consumer, application, performance requirements, processing conditions, and commercial priorities.
2
Formulate and trial
Select the appropriate ingredients and development route before creating initial formulations and practical samples for evaluation.
3
Evaluate and refine
Assess functionality, sensory performance, stability, and process compatibility, refining the formulation against the agreed brief.
4
Scale and commercialise
Finalise the formulation, production process, and supporting documentation before progressing towards repeatable commercial manufacture.
Application Expertise
Product development shaped around the application
Every application brings different formulation, processing and performance requirements. Our team combines ingredient knowledge with application-specific expertise to develop practical, commercially relevant solutions.
Related Expertise
Continue your project with the right support
Product development rarely ends with the formulation. Explore the expertise available to support manufacturing, technical delivery and the documentation required for commercial supply.
Contract Manufacturing
Scale established formulations through flexible, confidential, and commercially focused manufacturing support.
Quality & Technical Support
Access technical guidance, product documentation, troubleshooting, and ongoing support from our experienced team.
Accreditations & Certifications
Explore the recognised standards and certifications underpinning our quality and manufacturing systems.
Frequently asked questions
New product development questions
A few common questions about working with Branwell on formulation, technical development and commercial scale-up.
When should Branwell become involved in a development project?
Ideally, our team should be involved as early as possible. Early collaboration allows us to understand the complete brief, identify potential formulation or processing challenges and recommend an efficient route through development. We can also join projects at a later stage where targeted technical support is required.
Can you help improve an existing formulation?
Yes. We can review existing products and formulations to help address challenges involving texture, stability, processing performance, sensory characteristics, ingredient selection or commercial viability.
Can Branwell develop bespoke ingredient systems?
Where appropriate, our team can develop tailored functional systems designed around the specific application, process and performance requirements of the finished product.
Do you support samples, trials and product evaluation?
Our technical and product-development teams can support laboratory work, sample preparation and structured evaluation before progressing towards pilot-scale or commercial production trials.
Can Branwell manufacture the final formulation?
Where the formulation and process align with our production capabilities, Branwell can provide contract manufacturing support alongside product development. Each project is evaluated individually to establish the most appropriate manufacturing route.
How do you handle confidential development projects?
We understand that product concepts, formulations and commercial plans can be highly sensitive. Appropriate confidentiality arrangements can be agreed before detailed project information is shared.
START A DEVELOPMENT PROJECT
Bring us your product idea or technical challenge
Tell us what you are developing, the performance you need to achieve and where you are in the process. Our team will review your brief and connect you with the appropriate technical or manufacturing expertise.